Car Wrap Cost Guide: Should You Wrap or Re-paint Car?

Jerry Wilson
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Factors that Determine Car Wrap Cost

There are many factors that determine the price of a car wrap. The main cost determination factors are discussed below.

Type of Car Wrap

The first aspect that will determine your car wrap cost is the type of car wrap you choose. The different types of car wraps are painted wraps, vinyl wraps, our 3M Vinyl Wraps, digital wraps, and lasering. The exact choice will depend on the design.

Number of Colours in Your Design

The more colours you require, the more expensive your car wrap will be. The primary reason for this is that the more colours you have, the more material you’ll need and will thus cost you more money.

Size of Your Car

The size of the car wrap will also determine how much material you’ll need, and thus how much it will cost. Larger cars will require more material than smaller cars.

Material You’re Using

The material you choose for your car wrap will also determine how much your car wrap will cost.

Brand of Car

If you have a brand new car, you won’t have to buy new car wrap material. You can use the material left over from the previous owner of your car. Older cars will cost you more since you’ll have to buy new material.

Car Wrapping vs. Painting

For those of you who have a car that’s in good shape, you have two good choices when it comes to repairs: car wrapping or repainting. Both will get your car back to the way it looks like when you first bought it. However, there are many factors that you need to consider before you decide which one works better for you.

How old is your car?

For a car that is more than 10 years old, the most effective way is touch up paint. This technique is very easy and requires no special skills aside from how to use a pen. You can just touch the missing paint spots and you’re done. This is the fastest way to get your car back. Although it’s convenient, it is limited to where the structure is still intact, so it may not work on areas that are not holding together well.

How do you Maintain Car Wrap?

The biggest challenge people face when it comes to car wraps is durability.

Firstly, these types of car adhesive films are delicate. They are designed to be used for a few years, but you can potentially extend the life of the wrap by taking proper care of it. The good thing is that, unlike a re-spray or a vinyl wrap, a car wrap is not going to wear down over time.

But because they are delicate, you need to take good care of them to extend the life of the investment. Just as you would with your clothes, you should always handle a wrap with care.

Here are some good ways to take care of your car wrap:

Don’t smoke when working with a car wrap. Smoking can damage the wrap and cause it to wear down faster.

Don’t use harsh chemicals in cleaning the roof. It’s important to use a gentle cleaner. The last thing you want to do is to strip the vinyl and make it loose its stickiness.

Inspect the car wrap on a regular basis for any damage (such as dents, scratches, and creases). If you notice any damage, get it repaired immediately. This can even just a micro tear in the vinyl. If you ignore it, it can end up causing peeling.


Car wrap cost is as much as half of the retail price of the car if you are planning to re-sell the car. But if not, it’s just a minor expense. And the benefits are huge.

Engagement is one of the most critical factors that determine whether a car dealer sells a car or not; re-branding your car would go a long way in improving your engagement.

Sales is just one benefit of re-branding. The other is differentiation. When you re-brand your cars using car wraps, you are basically re-branding your cars from the lowest level of the dealership right up to the last level. Customers can be confused when they see similar cars in similar looking showrooms, but car wraps can help you differentiate your cars from those of your competitors.

You may not be able to tell the difference between a car that is highly customized and a car that has been wrapped with car wraps.

You can, however, tell the difference between a cars that has a car wrap done on it and a car that has been customized to the highest level. When a customer notices the difference, they can appreciate you for the effort.

Do not let the fear of additional expense get you out of re-branding your dealership.